- Campaign Management – A2P and P2A messaging along with Brand and Enterprise management.
Application/Advertiser to person (A2P): used for the purpose of advertising, it implies massive transmission of a “bulk SMS” to a given list of numbers.
Person to Network (P2N) or Person to Application (P2A): used when the subscribers send an SMS to access different kind of services like weather information, ringtone/picture download, tele-voting.
- Mobile Banking: allows subscribers to check their account balance.
- Electronic Commerce: allows making payments and transferring money.
- Many more
Internet to Person (I2P): sending an SMS from a webpage accepted by the operator. Alerting subscribers that they have received a voice message, fax, or email.